Head of Design at EDGE Industries · Bengaluru
How I work
I'm happiest at the start. No team, no system, no product yet. I set up all three.
Founding designer twice, at GetMega and EDGE. I bet on early teams, not safe ones.
Defence command systems, a digital twin of the grid, real money games. The harder, the better.
I've led teams and still design the screens myself. I don't hand off the hard parts.
From packaging to the power grid, 2013 to today.
A bit about me
I'm Head of Design at EDGE Industries in Bengaluru, and a postgraduate of the University of the Arts London.
Home is Meraki, a small house with a big garden where we grow our own veggies. I share it with my husband, an engineer turned designer, and five rescued dogs who run the place.
When I'm not working, you'll find me in the garden, watching (or impatiently waiting for) the next episode of MasterChef, or cooking something sweet.
EDGE IndustriesFounding designerMay '24 to Present (2 years 5 months)
MissionEDGE builds deep-tech products for population-scale problems across energy, governance, defence, healthcare and education, using AI, ML, VR, IoT and blockchain.
Unified situational awareness and decision support for defence
An AI grid operating system and living digital twin of the power grid
One system across two products and three surfaces, built to scale to new products and suites as a SaaS company
AI-assisted prototypes as the default review artefact
Onic by Circles.LifeConsulting'25 to '26 (1.5 years)
The full Onic product, redesigned end to end across Android, iOS and web
Every small step on its own screen, with reassurance
Designed around the household, not the individual
Best Innovated Mobile App and Best Digital Customer Service Team
SimplSep '22 to '24 (about 2 years)
One-tap checkout for D2C brands
Dashboard, Smart Coupon Manager and COD Manager
A full rebrand for a company doing a U-turn
Referral programme, brand campaigns, social media and D2C merchant mentoring
GetMegaFounding designerMay '19 to Aug '22 (3 years 3 months)
Friends, chat, profiles and video at the table
A calm, portrait, one-thumb poker game
A control room for personalised tournaments
From a team of one to eleven
Career highlights
Clay ConsultingAxis Bank's mobile banking web product with Bridgei2i, and an employee intranet for Bestseller.
SmartronA design system for all digital products, device interfaces, companion apps and a consistent brand.
GlobantWork with Citi's UX lead, Euler Hermes' diagnostic tool and Starmeup, Globant's recognition tool.
GrabhouseWeb UI, brand identity and content strategy. Grabhouse was acquired by Quikr.
Elephant DesignBranding for Flipkart's millennial clothing line, and packaging for PaperBoat and Tzinga.
Where I trained
London College of Communication · London
MA Graphic Branding and Identity
A year of research into the dual cultural identity of second-generation British Indians, which became _ING, my masters project.
See the masters project →Pune, India
Bachelor of Design, Communication Design
Four years of foundations in typography, branding and visual communication, ending with a diploma project at Elephant Design.
Internships along the way
While we bootstrapped EDGE, I took on consulting on the side to keep things going. At Simpl I had worked closely with a lot of D2C brands and loved how they think, so that's where I went. Brand, web and product work for founders.
Masters project · LCC, London · 2014
A year of fieldwork at weddings, festivals and focus groups, which led to _ING, a brand that celebrates being both British and Indian.
Read the project →
